- Grab partners with Malaysia’s Cultural Economy Development Agency (CENDANA) as the official E-Hailing Partner to Art In The City 2021.
- Leverages GrabAds to raise awareness and boost exposure for Art In The City to millions of Grab users on the platform.
- Grab provides convenient, safe and affordable mobility solutions for participants to rediscover the arts and culture scene of Malaysia.
Petaling Jaya, 24 November 2021 – Grab Malaysia announces its support of CENDANA’s ‘Art In The City’ 2021 to help Malaysians rediscover the wonders of the local arts and culture scene as the initiative’s official e-hailing partner. Through this partnership, Grab will provide convenient, safe and affordable access to and from the various event and exhibition locations, and will be supporting specific exhibitions as well as raising awareness of the event by highlighting it on the platform via GrabAds.
The arts and culture sector have been severely impacted due to the pandemic and movement restrictions imposed throughout the past two years, with more than 90% of arts and culture practitioners reportedly negatively affected by the pandemic. In addition, a study by CENDANA also showed that 87% respondents believe that the arts were essential to their lives and 77% agreed that the arts helped them with their wellbeing during the MCO.
The partnership is part of Grab’s continuous commitment to support Malaysia in rebuilding herself in a post pandemic world, by playing a part in the recovery of the local arts and culture sector. Commenting on the partnership, Hassan Alsagoff, Country Marketing Head, Grab Malaysia, said “At Grab, we believe in leveraging our technology and network for the benefit of our communities. With various exhibitions and events spread out across the city, Malaysians will need convenient, safe and accessible transport options. Hence, we are proud to be AITC’s official e-hailing partner to ensure all participants and visitors have access to affordable rides to the various event sites all around Kuala Lumpur. In addition to that we are also proud to support the success of AITC by highlighting them on our platform to our users.”
Speaking on the initiative, Izan Satrina Mohd Sallehuddin, CEO of CENDANA, shared that partnerships such as these are pivotal in re-energising the industries that are affected by the pandemic.
“We are encouraged to partner with Grab once again in supporting Malaysia’s creative sector in the new normal. Without partnerships like Grab and other partners, we would not have been able to dedicate more than 100 dynamic, colourful and optimistic programmes presented this year at Art In The City. It is through meaningful partnerships like these and the collaborative spirit that holds the potential to truly boost our arts and culture scene despite the pandemic. And we look forward to further collaborations such as these to cultivate arts and cultures in its role as the soul of the nation to truly showcase the strength that it brings to us all,“ shared Izan Satrina.
As the official e-hailing partner to Art In The City 2021, Grab will be providing exclusive Grab rides promos of RM5 off 3 with the promo code GRABTOAITC to provide convenient, safe and affordable access to and from the various event and exhibition locations beginning 25th November 2021.
In addition to providing convenient, safe and affordable rides, Grab will also be supporting ‘Art In The City’ via various sponsorships to support the sustainability and success of the event:
- Grab is sponsoring 1 million GrabRewards points to the LOVEMYBATIK social media photo contest prizes in conjunction with the LOVEMYBATIK exhibition which will be shown at GMBB.
- Grab is using GrabAds, its advertising platform, to help raise awareness about AITC to millions of Grab users by highlighting the event on the platform.
Apart from that, Grab will also be exhibiting at the Forest In The City event to educate Malaysians on its Carbon Neutral fee option for rides. The recently launched feature lets consumers add on 10 sen per ride to help neutralise their carbon emissions while using Grab transport services. The amount contributed will then go towards the Tropical Rainforest Conservation and Research Centre, a tree-planting project based in Perak that will help with the absorption of greenhouse gases.
About Arts In The City (AITC) 2021
Taking place from Oct 14 – Dec 28, 2021, Art In The City (AITC) is one of CENDANA’s leading arts platforms which engages with the Malaysian public. It presents a diverse line-up of exciting arts offerings each year including forums, masterclasses, dialogues, product launches and exhibitions in the heart of Kuala Lumpur, as well as selected cities across Malaysia. This year, there is even a festival slated to take place downtown! Come join in the fun at Art In The City, there is bound to be something for everyone!
More details on www.baskl.com.my/aitc
