Indonesian consumer healthcare company Combiphar has acquired Simba Indosnack Makmur, one of the country’s biggest cereal manufacturers. Founded in 1997, Simba was acquired by Malaysia-based private equity firm Creador from Godrej Consumer in 2013 before being sold to Combiphar.
Combiphar’s acquisition of Simba is in line with Combiphar’s Championing a Healthy Tomorrow strategy of providing healthy offerings to consumers.