Playmade has collaborated with Jia Jia Herbal Tea to launch a special drink for this Chinese New Year. This limited edition Jia Jia Milk Tea comes with herbal goodness with an option to top with Jia Jia Boba, which is a liang teh-infused boba.
In a separate development, the limited edition Uncle Jia Jia Huat You Kit and Uncle Jia Jia Give You Heng Kit are now available until 31 January 2022. ClickĀ here to purchase.
The Uncle Jia Jia Huat You Kit (SGD 26.80) contains the following items:
- Win Big Big Playing Card
- 2 packs of Super Huat Red Packet (8’s)
- 2 Playmade xĀ Jia Jia bubble tea vouchers
- 6 cans of Jia Jia Herbal Tea
The Uncle Jia Jia Give You Heng Kit (SGD 16.80) has the following items:
- Win Big Big Playing Card
- 1 pack of 6-can Jia Jia Heritage Original Herbal Tea
- 1 pack of 6-can Jia Jia Heritage Zero Sugar Herbal Tea
Jia Jia Herbal Tea is polishing up its image to appeal to younger consumers. The local herbal tea brand launched the Uncle Jia Jia character in 2021 as a personification of the brand’s heritage, while engaging with consumers via the brand’s digital and social platforms.
