Tetra Pak and Vinasoy have jointly launched augmented reality (AR) technology on Fami soymilk cartons. Users can scan a QR code on Fami soymilk carton and explore interesting stories about soybean using the PackStory app on smartphones. The move is designed to improve user experience and leverage on the carton packaging to communicate with consumers.
Consumers will also learn about the soymilk ingredients and showcase how the cartons are environmentally friendly and help keep food safe.
