Madurasa, Indonesia’s leading honey brand by Combiphar, has introduced a convenient upside down packaging for easy dispensing and application. Now consumers can ensure all the content is used and not wasted. Madurasa is said to be made from 100% natural honey.
We have seen how packaging has helped sweetened condensed milk players to win the hearts of young consumers with the tube format. The upside down packaging from Madurasa can recruit new consumers to the brand especially targeting consumers looking for greater convenience.