Kobe Boga Utama, the maker of BonCabe chilli flakes in Indonesia, has launched Mi BonCabe Ramen Pedas Endolita Level 30 (90g) to give Japanese ramen a Indonesian spicy touch. The air dried noodles are baked, not fried, and are free from colouring.
The launch of the new product under the Mi BonCabe instant noodle line highlights Kobe Boga Utama’s success in expanding BonCabe into the adjacent instant noodle category, which is a staple in Indonesia.
