PT Pacific Food Indonesia, which makes Mamee snacks in Indonesia, has launched Smax Cheese Ring Ghost Pepper Daebak limited edition (40g). This limited edition snack by Smax x Daebak offers a cheezy spicy madness eating experience.
We see ghost pepper flavour is still gaining the attention as the flavour moves from category to category and from brand to brand. But we feel the momentum will eventually slow down.
