Sour Sally Group, known for its non-fat frozen yogurt, has collaborated with AR/VR technology company PT WIR Asia Tbk to enter into the metaverse, reported Antara News. The MoU was signed by the two parties on 13 April 2022. Having a presence on the metaverse will allow Sour Sally not only to connect with local consumers across Indonesia but also make the brand name known globally.
In Southeast Asia, Thai companies are the most active in metaverse and we see other players in the region are also jumping into the new marketing platform to deliver an immersive brand experience to the next generation of consumers.
