Home Country Philippines Vitasoy Philippines positioned to ride the return of on-the-go consumption

Vitasoy Philippines positioned to ride the return of on-the-go consumption

Vitasoy Philippines has set itself ready to capture the return of on-the-go consumption in the Philippines especially during the summer months with the recent launch of RTD Vitasoy Plus Milky Vanilla.

The Hong Kong-based parent said in its interim 2021/22 report that “the sustained lockdowns hindered growth in the on-the-go category [in the Philippines], whilst our home consumption offering has continued to grow steadily.”

The new RTD Vitasoy Plus Milky Vanilla comes in a 300ml plastic bottle packaging with a SRP of PHP 27.

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