“Birdy®”, the top market leader of RTD canned coffee in Thailand, has strengthened and elevated its “Birdy® Robusta” marketing communication strategy to reach out and capture more new generations by debut “Tong Twopee” as new co-presenter to express Birdy’s message together with its existing presenter “Toon Bodyslam”, a Thai famous singer. The 2 presenters will help inspire and encourage all Thai people through a new TV Commercial under the concept of “Birdy Robusta, Intense X Satisfied”, while reinforcing the brand’s strengths with the intense taste, nice aroma, and high-quality raw materials of “Birdy® Robusta” coffee.
“Birdy® Robusta” also launches the new TVC to penetrate and capture the attention of teenagers and modern consumers by combining a new song that “Birdy®” and “brand presenters” have created together, while maintaining the unique identity of the 2 presenters who can blend along perfectly through the inspiring commercial to attract the young generation and encourage all Thai people, just like “Birdy®” has been beside Thai people for 29 years. Everyone can experience the new look of “Birdy® Robusta” from a new TVC and keep updated information of “Birdy®” via our Facebook Fan page ‘Birdy World’ and www.ajinomoto.co.th
“Birdy®” is regarded as the pioneer in the market for ready-to-drink canned coffee since 1993 and has gained the trust of Thai consumers until becoming the No. 1 brand of ready-to-drink coffee in Thailand for the past 29 years. “Birdy® Robusta” is now available for 15 Baht at 7-ELEVEN, convenient stores and department stores nationwide.
