PT Indofood CBP Sukses Makmur has recently released a special perfume featuring the scent of its iconic Chiki Balls Keju (Chiki Balls Cheese Flavour), which is a popular snack among children and consumers from all ages in Indonesia. The current Chiki Balls range consists of cheese, chocolate and Kaldu Ayam flavours.
What we are seeing here is a move by Indofood CBP to blur the snacking category with beauty to re-engage with the Chiki Balls fanbase who are growing up or have grown up.
