The Coffee Bean & Tea Leaf® Malaysia unveils a new vibrant range of refreshing cold brew teas that truly capture the essence of summer
Kuala Lumpur, 7th July 2022 – In the sweltering summer, nothing beats a refreshing, chilly beverage to bring the heat down. With this in mind, The Coffee Bean & Tea Leaf® Malaysia has unveiled an exquisite range of cold brew tea beverages to excite the senses – perfect for the all-year summer in Malaysia. Steeped cold for 5 hours, handpicked tea leaves provide the delicate, aromatic base of the cold brew teas, which allow the vibrant flavors of real fruit to truly shine through. With this, the new Behold the Cold range promises to deliver the sweet, refreshing bursts of flavors that will get Malaysians out and about for some fun under the sun.
“While the new Behold the Cold range of cold brew teas has been launched as an offering for the summer season, us Malaysians know very well that it is always summer for us here in Malaysia,” said Fiona Rodrigues, Head of Marketing & Innovation, The Coffee Bean & Tea Leaf® Malaysia. “That is why beyond just providing refreshing, cold beverages to beat the heat, Behold the Cold is all about rekindling a yearning for the outdoors. Whether or not you are a tea lover, nothing beats fun in the sun, while holding a vibrant, zesty and refreshing drink! Think summer holidays, picnics or even just teatime at the porch – these are where you will find our new cold brew teas perfect to have in hand.”
The vibrant, refreshing cold brew teas come in an assortment of tea and fruit pairings, with the Mango Cold Brew Tea and Watermelon Lychee Cold Brew Tea being the newcomers that will invigorate the range along with the existing Peach Jasmine Cold Brew Tea.
Each new flavor profile has been handcrafted for the perfect marriage of tea and real fruit. The Mango Cold Brew Tea incorporates natural mango puree with cold-steeped black tea, adding a tropical, singularly sweet tinge to the strong black tea base. The Watermelon Lychee Cold Brew Tea, on the other hand, takes watermelon-infused cold brew tea – enticing on its own on a hot day – and combines it with freshly added lychees. This combination of sweet-tangy flavors, exotic lychee crunch, and quality steeped black tea results in the ultimate tropical drink to quench your thirst.
If that isn’t tantalizing enough, each flavor comes in three variations: Cold Brew Sweet Tea, Sparkling Cold Brew Tea and Granita. The Mango Cold Brew Sweet Tea, the Watermelon Lychee Cold Brew Sweet Tea and the existing Peach Jasmine Cold Brew Sweet Tea come in small (RM13.90) and regular (RM14.90). On the other hand, the Sparkling Mango Cold Brew Tea, the Sparkling Watermelon Lychee Cold Brew Tea and the existing Sparkling Peach Jasmine Cold Brew Tea (small RM14.90 and regular RM15.90) adds a fizzy twist with the welcome addition of sparkling water – resulting in a bubbly and flavorful cup that will refresh and excite the senses. Lastly, for those who love their beverages frosty and blended semi-frozen to last longer in the heat, the Mango Lychee Granita and the Watermelon Lychee Granita are just the right treat, also available in small (RM15.90) and regular (RM16.90). Additionally, for the Cold Brew Sweet Tea and Sparkling Cold Brew Tea, a Cream Cap can be added for just RM2.50 for a silky-smooth start to each refreshing sip!
Alongside the new Cold Brew Tea beverages is a seasonal – obviously summer – menu that is equally reminiscent of tropical beaches and sunny skies, featuring fruity delights in the form of cakes, tarts and cookies. These include the Mango Sunshine cake, Midsummer Calamansi cake, Mango by the Peach tart and the Strawberry Sugar Cookie. Besides that, the menu also includes the Matcha Choc Swirl that will delight any matcha or chocolate fan. For those who fancy themselves a sunny stroll through a garden or meadow instead of the beach, the fresh and bright Macaroni Salad is just the feast for you – both for your eyes and your tongue!
When you are done with fun in the sun and are craving something a bit more indulgent, we also have you covered with the latest addition to the Midnight Series, the Belgian Midnight Chocolate Ice Blended® (small RM 17.90 and regular RM18.90).
There will also be a new summer-themed merchandise series – the Groovy Gulls series. The merchandise series will consist of tumblers and mugs, the perfect complement for any cold (or hot) beverage when out and about in the summer! Be sure to look out for when it hits the shelves at your neighborhood The Coffee Bean & Tea Leaf®.
Finally, from 9th to 11th July, there will be a Buy 1 Free 1 promotion for Cold Brew Tea Beverages** that you do not want to miss, exclusively only for the long weekend! So be sure to visit with a friend and share in a refreshing cup of Cold Brew Tea, whether you have plans to be indoors or out and about!
** Terms & conditions apply.
For more information about the latest offerings from The Coffee Bean & Tea Leaf® Malaysia, news and promotions, visit our Facebook page www.facebook.com/CBTLMalaysiaPage, Instagram account @coffeebeanMY, TikTok account @coffeebeanMY, or website www.coffeebean.com.my.
