Chitato Lite, formerly Lay’s, has a new truffle flavour in Indonesia. We have seen the popularity of Potabee Black Truffle when it was launched in the country in the first quarter of 2022. In neighbouring Thailand, competitor PepsiCo has also introduced its very own Lay’s Truffle in early 2022.
The new Chitato Lite Truffle is said to offer a sense of luxury to the potato chip segment, while bringing a taste of the world to consumers in Indonesia.
