URC Vietnam has recently launched Rong Do Energy Drink in pina colada flavour. The energy drink with an alcohol flavour that mimicks the pina colada cocktail taps into the growing interest for alcoholic drinks among younger consumers. The pina colada flavour provides a refreshing taste to the Rong Do energy drink brand.
We have seen the rise in launches of RTD cocktail and other flavoured alcoholic drinks in Vietnam targeting consumers who want to relax and have fun.