The product line has been revamped to cater to the demands of the Gen Z consumers who are conscious beauty shoppers
KUALA LUMPUR, 9 September 2022 – Nanowhite, the leading brightening skincare specialist under parent company Tohtonku Sdn Bhd, has relaunched its young adults acne skincare line, Nanowhite Fresh, with 100% natural ingredients while being sustainable, eco-friendly, vegan and cruelty free.
Tohtonku Sdn Bhd Executive Director Jasper Lim said, “As we constantly look to evolve, we are inspired by Generation Z and their mission to make the world a better place. They are the most conscious and discerning consumers to-date and after listening to their demands, we revamped our product line to be as ethical, sustainable and close to nature as possible.”
The latest Nanowhite Fresh range is made specifically for young adults between the ages of 16 to 21 to help them tackle the challenges of acne-prone skin. It is formulated with 10X more vitamin C than other Nanowhite products and is made with 100% natural tea tree and peppermint essential oils to control excess sebum and oil for clearer-looking skin. It is clinically proven to reduce acne count in just 1 day!
A dose of Vitamin C is added to help brighten up the skin for a more radiant complexion, while the formulations are dermatologically tested to be safe, gentle, non-drying and non-stripping for the skin.
Built on the concept of Clear up, Cheer Up, the Nanowhite Fresh range is made to help young adults tackle the problem of acne while promising them clear skin and a joyful beauty routine through a total skincare solution – Treat, Prevent and Post Care.
“Acne is a common problem among young adults that can be both mentally and physically challenging for a young person. The product range promises to help Gen Z achieve clear and healthy skin naturally, boosting their confidence to be the best version of themselves,” says Lim.
The range was created with the aim of making a positive impact on the consumer and environment, hence does not carry out animal testing and uses eco-friendly packaging while remaining minimal and natural in its ingredients.
The revamped eco-friendly packaging is a colourful transformation of mood-lifting juicy hues to communicate the energy of Gen Z who are young and experimental. This is combined with a clean minimalist design and soft pastel colours that denote expertise and trust to produce the best skincare products. The entire look and feel of the brand aims to celebrate the uniqueness and self-expression of the new generation.
The Nanowhite Fresh range consists of:
Clarifying Whip Cleanser, 100g, RM20.90
Cleanser for normal to oily skin to lift away impurities and excess sebum
Deep Cleansing Gel, 100g, RM20.90
Cleanser for normal skin to slough off dead skin cells and purify pores
Gentle Cleansing Milk, 100g, RM20.90
Intensely moisturising cleanser for sensitive skin
Detoxifying Charcoal Cleanser, 100g, RM20.90
Cleanser for very oily skin to purge trapped residue from pores and eliminate dead skin cells
Miracle Mist, 125ml, RM26.90
Tone, hydrate and control excess oil to prep skin
Acne Clearing Gel, 30ml, RM43.90
Treat and control acne without scars
Oil Control Mattifying Moisturiser, 50ml, RM27.90
Moisturise skin while protecting it against environmental pollutants
Skin Renewing Sleeping Essence, 40ml, RM27.90
Retexturise skin while locking in moisture at night
The product range will start to retail across the country at all Watsons stores and Shopee platform.
Click here to buy on Shopee.
