Piattos, the hexagonal shaped fabricated potato snack by URC, has collaborated with Unilever’s spicy sauce brand Jawara to launch a co-branded snack that comes with the onion sambal taste (rasa sambal bawang). The new snack delivers an intense spicy taste to pique the tastebud of young Indonesians.
This is an example of a snack brand cooperates with a spicy sauce brand to launch a co-branded snack that leverages on each other’s strength.
