Korean meal kit company Fresheasy has opened up a pop-up store at The Butcher’s Dining, a Korean gourmet butcher and all-day dining destination in Singapore. The new pop-up store is aimed at introducing Singapore consumers to Fresheasy meal kits, which are also available on three Singapore e-commerce platforms — Shopee, Lazada and Qoo10.
Can Korean meal kits enjoy the same popularity as the other Korean convenience foods?
