Kuala Lumpur, 2 November 2022 – Tooth sensitivity is often associated with a sharp jolt of discomfort from consuming cold or hot food and beverage such as Ais Kacang, ice cream and a cup of freshly brewed or ice-blended coffee. If a trip to the dentist rules out tooth decay or a cracked tooth, you may be experiencing dentine hypersensitivity, a condition that is characterized by a sharp sensitive feeling due to exposed dental in response to external stimuli.
With over 100 years of innovation in oral healthcare, Listerine® has formulated a unique mouthwash that is clinically proven to provide all-day protection against tooth sensitivity*. Containing potassium nitrate — the star ingredient of Listerine® Total Care Sensitive, it is an active, desensitizing agent used against sensitivity when exposed dental encounters external stimuli like hot and cold food and beverages.
Fluoride, another key ingredient for cavity protection, helps prevent tooth enamel from wearing down while repairing itself. Combined with antibacterial essential oils and a mild soothing taste, Listerine® Total Care Sensitive serves to keep breaths fresh and kill 99.9% ** of germs that cause bad breath, plaque, and gum problems.
Stephen Tiu, Country Director, Consumer Health of Johnson & Johnson Malaysia and Singapore, said: “At Listerine®, we are constantly innovating and evolving to meet the oral hygiene needs of our consumers. Tooth sensitivity can often be a passing remark over a mealtime conversation, but it can affect a person’s quality of life in both the short and long run. With Listerine® Total Care Sensitive, we aim to provide a more robust oral protection against dentine sensitivity to their existing oral hygiene routine. This is also the first time we are introducing potassium nitrate – a desensitizing agent – in combination with fluoride to our mouthwash. This ingredient is new and unique to Listerine® Total Care Sensitive, a distinction from other Listerine® mouthwash lines. As a brand backed by years of robust clinical research, we are proud to offer a multi-action formula that protects and provides fast sensitive relief to Malaysians***.”
According to the 2010 National Oral Health Survey of Adults, 88.9% of adults in Malaysia had dental caries and 94% had gum problems****. Tooth sensitivity can at times be an early sign of a more serious underlying concern such as periodontal diseases, decay, dental caries, or plaque. Now with proper brushing and flossing, along with exposure to active desensitizing ingredients and fluoride found in mouthwashes like Listerine® Total Care Sensitive, one can decrease our overall risk of oral diseases and tooth sensitivity.
For optimal results, use Listerine® Total Care Sensitive for 30 seconds, 2 times daily after brushing. Listerine® Total Care Sensitive is available in 250ml (RM14.20) and 750ml (RM30.80) variants at all major pharmacies, supermarkets and hypermarkets nationwide.
For more information on the new Listerine® Total Care Sensitive, go to Listerine’s official website (https://www.listerine.com.my) or follow Listerine Malaysia on Facebook (https://www.facebook.com/ListerineMalaysia) and Instagram (https://www.instagram.com/listerinemy/ )
* Based on consumer testing 9 out of 10 users feel less sensitive throughout the day after 7 days of usage
** Germs that cause bad breath, plaque, and gum problems
*** Based on consumer testing 9 out of 10 users feel less sensitive throughout the day after 7 days of usage.
**** Oral Health Division. National Oral Health Survey of Adults 2010 (NOHSA 2010). Ministry of Health Malaysia; 2013
