7-Eleven Thailand has unveiled its first virtual brand presenter Nana Juuichi, which is 7-11 in Japanese. Virtual brand ambassadors are key to digital engagement. Apart from engaging consumers via the traditional digital platforms, virtual brand endorsers can support the brand with future virtual marketing initiatives such as establishing a presence on the metaverse.
These virtual brand ambassadors can avoid the pitfall of influencer scandals, thus ensuring the ambassadors are ‘perfectly’ aligned with the brand’s image.
