Cheers to the Bold with Tiger

This football season, Tiger encourages fans to look beyond the sport and celebrate the ones who defied all odds and proved that boldness finds a way. Exciting Tiger football rewards are also up for grabs at https://football.tigerbeer.com/

23^rd November 2022, KUALA LUMPUR – Excitement is in the air this football season, and Tiger wants to pay homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. Son’s incredible story of defying all challenges to become the first Asian player to ever win Premier League’s Golden Boot resonates well with the brand. Tiger believes everyone has an inner tiger ready to be uncaged. An inner tiger who has the power to boldly defy all odds and live their dreams, no matter the obstacles that stand in the way.

The football campaign, “Cheers to the Bold”, by Tiger Beer, Malaysia’s No. 1 beer[1] this year echoes with Son’s courageous story, to show that when someone dares to dream big, no matter where they’re from, boldness finds a way. As fans of the sport are gearing towards the celebration while proudly rooting for their favourite teams, the brand has lined up exciting activities and football rewards for those celebrating this football season with Tiger brews.

For starters, fans who want to ring in the football spirit with Son Heung-min’s Bold Kit can start raking up Bold Points at the microsite https://football.tigerbeer.com/. Fans can embody Son’s boldness with the limited-edition Tiger football and scarf, as well as an e-signed Tiger football jersey set with shorts by the man himself, as they cheer to their favourite teams this year.

Fans can accumulate Bold Points and follow the instructions stated on the website to redeem the kits, as well as many other Tiger football rewards and experiences. From creating an account, logging in daily and participating in Bold Trivia, to purchasing Tiger Beer and Tiger Crystal and joining viewing parties throughout the season, there are various means to accumulate Bold Points.

Up for grabs are also a VIP viewing lounge for the ultimate showdown at Sentul Depot, inclusive of free beers and food vouchers, or even a home viewing party for those who want to experience the season coming to an end. To commemorate their favourite teams, fans can also redeem a limited-edition Tiger backpack, football jersey, or a towel of their choice based on the accumulated Bold Points. Redemptions for the VIP viewing lounge and home viewing party are valid until 4^th December 2022 only, whereas redemptions of other prizes will be open until 31^st December 2022. For more information, fans can check out https://football.tigerbeer.com/.

“Football has always been an avenue that creates a connection between fans from all walks of life. Those with an unwavering passion for the sport can gather to uncage their football spirit at Tiger’s viewing parties at participating outlets throughout the season. They can watch live matches, enjoy special performances, participate in games and even unlock free ice-cold Tiger Crystal from the Roaring Fridge for an elevated football experience,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

As the season approaches its roaring peak in December, Tiger will bring epic match viewing parties in Sentul Depot on 18^th December and Publika on 17^th and 18^th December, filled with exciting promotions, games and Tiger football rewards to be given away. Those who want to grab a spot at Sentul Depot or Publika viewing parties can sign up on the website.

For more information about Tiger’s “Cheers to the Bold” campaign and the available rewards, visit https://football.tigerbeer.com/. For more details, visit Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption and urges consumers to not drink and drive.

[1] Source: Total Off Premise Jan’21 – Dec’21 Retail Audit