Indonesia’s Nutrifood has launched Tropicana Slim Orange Cocoa, which is a hot chocolate drink with orange. The citrusy orange and the sweet/bitter chocolate go well together as reflected in the many chocolate product launches featuring orange. Apart from Orange Cocoa, Tropicana Slim has also recently launched Mint Cocoa to offer a novel tasting experience to hot chocolate.
Powdered hot chocolate has potential to grow in Indonesia as local consumers have a sweet tooth and are looking for something unique.