Costa Coffee Malaysia has recently introduced the popular thick coconut coffee in China to Malaysian consumers through MIX.com.my, a chain that specialises in imported food. Costa Coffee’s machine offers the premium coconut milk experience, which has proven popular with consumers in China but is still relatively new in Malaysia.
Costa Coffee leverages on Mix.com.my’s strong customer base for imported food and drinks from China to create something unique for a captive audience that is well informed of popular trends in China.
