7-Eleven Malaysia is selling a new bottled water that uses tethered cap, making the bottled water the first of its kind in the country. Tethered cap is an opening device designed to stay attached to the rest of the carton package. The key role of tethered cap is to help prevent plastic litter.
The other eco-friendly feature of the latest launch is the use of 100% rPET or recycled PET. The beverage is marketed as ‘Bottle made with bottles’ to highlight the fact that the packaging is made from 100% rPET materials. The adoption of rPET is growing in Malaysia since market leader Spritzer announced its bottled water in rPET.
The new bottled water with tethered cap and made from 100% rPET is manufactured by/distributed by Malee Mineral Water Sdn Bhd.