Singapore, 25 April 2023 – For more than 85 years, F&N Magnolia has been a staple at breakfast tables in many Singaporean households. Families and milk lovers have also been delighted by the novel, trendy and limited-edition flavours, making mornings fun and exciting. This year, fans of F&N Magnolia will be treated to a brand-new refreshing look, with splashes of modern elements and eye-catching colours.
It took hard work and continuous effort for F&N Magnolia to become one of Singapore’s well-loved brands today. The story of F&N Magnolia‘s humble beginnings began in 1937. By 1940, its first dairy farm was set up at Chestnut Drive, Bukit Timah. This laid the foundation for a modern milk manufacturing industry. The 180 acres of farmland was eventually populated by a herd of specially imported temperate cows.
By the late 50s, the iconic pyramid-shaped Tetra Pak lived up to its slogan “the peak in quality in every household”, winning top awards in the 1977 Singapore Packaging Award Competition by the Singapore Manufacturing Association. Throughout the 1990s, F&N Magnolia continued to improve its milk packaging that led to the introduction of the sealed screw cap technology. The innovation kept the cartons sealed for extra freshness. Today, F&N Magnolia remains as one of the most trusted homegrown brands for dairy products and promises to provide nutritious, delicious and wholesome goodness for everyone.
Delicious and nourishing, the numerous benefits of milk are often forgotten or not fully appreciated. According to Healthhub.sg, milk is an excellent source of calcium and phosphorus which are essential for the maintenance of strong bones and teeth1. The presence of Vitamin D in dairy products helps with the absorption of calcium, which is important at every age2. Milk naturally contains water, high-quality protein and carbohydrate, making it uniquely suitable as a post-exercise recovery drink for fitness enthusiasts and those who embrace an active lifestyle3.
A glass of tasty goodness a day goes a long way. One serving (250ml per serving) of F&N Magnolia 100% Fresh Milk provides 9.5 grams of protein – equivalent to about 1.5 eggs4, and 300mg of calcium, slightly more than one-third of the recommended dietary allowance for an adult between 19 to 50 years old, according to Healthhub.sg5. Enjoy milk in different ways by adding it to different dishes and beverages like Latte, Avocado Milkshake, Breakfast Pancake and Creamy Chicken Mushroom Pasta. For those who are lactose intolerant, indulge in F&N Magnolia Lactose Free Milk instead. For some quick and easy recipe ideas, please refer to the digital Recipe Book: https://www.yumpu.com/en/document/read/67938473/fn-magnolia-recipe-book
Enjoy the benefits of milk with the newly revamped packaging in the morning and throughout the day. F&N Magnolia, which is Halal certified, is available at all leading supermarkets, hypermarkets, and convenience stores at the following Recommended Selling Prices:
- F&N Magnolia 100% Fresh Milk
- 946ml – $3.50
- 475ml – $2.42
- F&N Magnolia Chocolate Flavoured Milk
- 946ml – $3.50
- 475ml – $2.42
- F&N Magnolia Low Fat Fresh Milk
- 946ml – $3.50
- 475ml – $2.42
- F&N Magnolia Lactose Free Milk
- 946ml – S$4.55
- F&N Magnolia Low Fat Hi-Cal Milk with Oats
- 946ml – S$3.50
- F&N Magnolia Low Fat Hi-Cal Milk with Omega
- 946ml – $3.50
140 Years of Enjoyment and Goodness
F&N celebrates its 140th anniversary this year. Over the years, the different brands under the F&N umbrella have touched the lives of people from every walk of life, and have been a part of many memories and milestones. In the years to come, the F&N brand will continue to stand for quality and most importantly, pure enjoyment and goodness.
For more information, please visit www.magnolia.com.sg or https://sg.fnlife.com/magnolia. Follow F&N Magnolia on Facebook or @fnnmagnolia on Instagram for more updates.
1. “5 Benefits of Drinking Milk”, Healthhub.sg, https://www.healthhub.sg/live-healthy/1495/dear-dairy
2. “Calcium and Vitamin D: Important at Every Age”, National institute of Health, Osteoporosis and Related Bone Diseases, National Resource Centre, https://www.bones.nih.gov/health-info/bone/bone-health/nutrition/calcium-and-vitamin-d-important-every-age
3. “Cow’s milk as a post-exercise recovery drink: implications for performance and health”, National Library of Medicine, National Centre for Biotechnology Information, https://pubmed.ncbi.nlm.nih.gov/30379113/
4. “Egg Facts: Nutritional Value, Cholesterol Count, and More”, HealthXchange.sg, https://www.healthxchange.sg/food-nutrition/food-tips/egg-facts-nutritional-value-cholesterol-count
5. “Recommended Dietary Allowances”, Healthhub.sg, https://www.healthhub.sg/live-healthy/192/recommended_dietary_allowances
Photo Download Link: http://www.dropbox.com/sh/0kjfr0u7i2m2gf3/AAB0niLXMefL0SugCuTW536La?dl=0
