AJE, the producer of Big carbonated drinks, showcased three new products under its D’Gussto (ดิ’กุสโต้) brand at FHA-Food & Beverage 2023, which was held recently in Singapore. The company first debuted its premium canned saba fish in tomato sauce in Thailand in 2022 as part of a move to transform itself into a more diversified FMCG company.
The three D’Gussto food products include Chocolate Malt Cereal, Korean Seaweed Roll and Biscuit Stick Coated with Chocolate. These products are suitable for both modern and traditional trade channels. AJE has the existing distribution network to cross promote its food range.
AJETHAI Co Ltd’s total revenue in 2021 fell 2.7% year-on-year to THB 2.9 billion with net profit slumped 75% to THB 32 million, according to data from the Department of Business Development.
