In-joy Marketing (M) Sdn Bhd, the marketing arm of Malaysia’s Guan Tong Industries Sdn Bhd, showcased its latest barista beverage BlackMo at FHA-Food & Beverage 2023 held recently in Singapore. BlackMo is a brand co-owned by Global Business Synergy Pte Ltd.
With the tagline ‘Be your own barista’, BlackMo is a unique instant drink that uses molasses as a sweetener. The product comes in a twin pack format with a tearable sachet containing the blackstrap molasses, a nutritious by-product of sugarcane production. This twin pack format allows consumers to adjust the intensity of the sweetness of their drink.
BlackMo comprises 5 SKUs comprising two tea and two coffee beverages all with oat milk.
- BlackMo Oat Milk White Coffee
- BlackMo Oat Milk Latte
- BlackMo Oat Milk Coconut Latte
- BlackMo Oat Milk Jasmine Tea
- BlackMo Oat Milk Maple Tea
BlackMo Oat Milk Maple Tea is sweetened with both molasses and maple syrup, while BlackMo Oat Milk Coconut Latte contains coconut milk as well.
As you will notice, BlackMo is not entirely sweetened with blackstrap molasses. The sweetening element contains other ingredients as well such as frutose, glucose and sucralose.
The ingredients in BlackMo Oat Milk White Coffee are oat milk powder (51%), molasses syrup (38%) [blackstrap molasses, fructose, glucose, trisodium phosphate, potassium sorbate and sucralose], soluble freeze dried coffee and microground coffee, milk solid, maltodextrin, flavours and silicon dioxide.
The ingredients in BlackMo Oat Milk Latte are oat milk powder (39%), molasses syrup (38%) [blackstrap molasses, fructose, glucose, trisodium phosphate, potassium sorbate and sucralose], milk solid, soluble freeze dried coffee and microground coffee, maltodextrin, flavours and silicon dioxide.
The company chooses to use airtight tub to stand out on shelf and to keep the products sealed.
