Lay’s Vietnam has launched its latest Lay’s Max flavoured potato chips featuring the trending flavour of truffle. The other two flavours are sour cream and onion and wagyu beef.
To connect with Gen Zs, PepsiCo is again the sponsor of Rap Việt in 2023, which is into its third year. According to a study by the Asia Business Council, Rap Viet was the most-viewed program in Vietnam in 2020, reaching 2 billion views on VieON.
