Yoshinoya in Thailand is going spicy to suit the palate of Thai consumers. The new Thai-style spicy rice bowl range comprises Mala Don, Jim Jaew Don, Spicy Stir-fried with Holy Basil and Red Hot Aka Karami Don.
To celebrate the launch of the new menu, Yoshinoya is organising a spicy challenge “YOSHINOYA HOTTEST DON CHALLENGE” at one of its outlets on 27 June 2023.
