LazMall Debuts Super Category Day to Deliver a More Enriching Ecommerce Shopping Experience Based on Consumer Beauty Consumption Insights

The first-ever LazMall Super Category Day will spotlight suncare products and co-created educational content to engage beauty shoppers in Malaysia and across Southeast Asia 

KUALA LUMPUR, 21 July 2023 – Lazada, Southeast Asia’s pioneer eCommerce platform, is announcing its first-ever Super Category Day. Held in Malaysia on 27 July, Lazada’s LazMall Super Category Day is the first-of-its-kind in the eCommerce industry, where spotlight is given to a specific product category to help shoppers seamlessly discover and purchase the best products the category has to offer at attractive prices. The LazMall Super Category Day will debut with suncare, one of the fast-growing product categories within LazBeauty – the beauty destination on Lazada. Through creative storytelling and content co-creation with brands, Lazada seeks to offer valuable product insights and educational content for consumers as they shop, enriching their overall shopping experience while enabling brands to improve engagement with shoppers in Malaysia.

“We have seen more than 50% year-on-year growth in 2022 alone for the suncare category following the rising temperatures in Southeast Asia, which is why we are so excited to launch the inaugural LazMall Super Category Day,” said Clarissa Chen, Senior Vice President, Regional Strategic Accounts (Health & Beauty), Lazada Group. “We partnered with more than 100 brands and leveraged consumer insights to execute a campaign that breaks consumer trial barriers and engages shoppers through various touchpoints, empowering them to select the products that best suit their needs from the vast assortment available on Lazada. With LazMall Super Category Day, we aim to continuously innovate and improve our platform through our “Supers” series, empowering brands to grow their business, while delivering an even better shopping experience for consumers.”

Shining light on suncare

For the inaugural LazMall Super Category Day, Lazada will partner with brands including Anessa, La Roche Posay, L’oreal Paris, Shiseido and Supergoop! to co-create educational content to help shoppers select the best suncare products to suit their needs.

The educational content can be found not only in-app during the campaign, but also will be delivered through LazLive, Lazada’s in-app live streaming feature, with the goal of educating shoppers on the correct use of suncare products to maximize results. Tune in to LazLive episode on the 26th and 27th July where the host, Ika Nabella together with a beauty expert, Sarra Afiqah will be covering a broad range of topics based on consumer interests, such as the right application techniques and suitable product pairings for different skin types. For the first time ever, shoppers will also be able to find a suite of dedicated LazLive suncare content under the Super Category Day LazLive tab.

For its first LazMall Super Category Day, Lazada invite customers to explore its diverse range of sunscreen products that cater to different skin types and preferences and enjoy attractive promotions of up to 50% on top suncare products from Lazada’s partner brands.

Key LazMall Super Category Day dates across Southeast Asia

Besides the LazMall Super Category Day, LazMall is well-known for its Super Brand campaigns that helps brands to recruit up to 60% new buyers and attain up to 25x sales uplift (compared to a normal day). The LazMall Super Brand campaigns have proven to successfully help brands to win new customers, drive revenue, and increase brand awareness, while consumers enjoy exclusive discounts and a unique and immersive online shopping experience with the brands they love.

More information on Lazada’s first-ever LazMall Super Category Day can be found here.