Masan’s Chin-Su has collaborated with Phở Thìn Bờ Hồ, a famous restaurant in Hanoi established since 1955 by Mr Thin that serves the famous Vietnamese beef noodle. The new Pho Story is a pho instant noodle in a convenient format featuring the famous taste from Phở Thìn Bờ Hồ. Besides Vietnam, Masan is targeting Pho Story at the South Korean market.
