With a parade of special menus coming soon available only at ‘COKE’ Kitchen on food service applications!
Friday 11 August 2023 – Coca-Cola Thailand today introduces PP-Krit Amnuaydechkorn and Oabnithi Wiwattanawarang, Thailand’s celebrities’ exclusive recipe, ‘Gossiping Spaghetti’, perfectly paired with ‘Coke’ Zero Sugar, available only at ‘COKE’ Kitchen x IBERRY Group – an exclusive online kitchen available only at Grab, Lineman, Foodpanda, and ShopeeFood.
‘COKE’ Kitchen is a recently launched campaign promenaded with simple-made-special recipes that inspire meaningful meals moments among consumers in Thailand, delectable to their palates. With only a few days after its launch, the ‘Gossiping Spaghetti’ menu has been a consistent sold out item, reflecting the popularity of ‘COKE’ Kitchen’s special menu choices, paired with ‘Coke’ Zero Sugar. ‘COKE’ Kitchen resonates as a true inspiration for people to connect and live a delicious life, as they gather with family, friends, and their special ones to enjoy a meal together. A parade of celebrities and influencers’ special menus, perfectly paired with ‘Coke’ Zero Sugar, is coming soon to surprise consumer’s taste buds.
Amidst the rapid evolution of online food delivery, as a result of Thai consumers’ shifting behavior as well as their appetite for convenience, ‘ ‘COKE’ Kitchen’ has been launched in Thailand under Coca-Cola’s global campaign celebrating the power of simple meals that feature the powerful ability to create incredible human connections – encouraging people to get together around a meal and share more than just the food on the table. ‘Coke’ is partnering with Thailand’s leading food service applications (FSAs) to exclusively offer a parade of delectable ‘Coke’ Zero Sugar-combo personal recipes shared by PP-Krit and Oabnithi, together with Thailand’s foodie Key Opinion Leaders (KOLs) and celebrities, inspiring their fans to connect and enjoy the recipes. Moreover, Thailand’s celebrity and Gen Z idol, Win Metawin Opas-iamkajorn was recently named as the first regional Magic Maker of Coca-Cola for its ‘Recipe for Magic’ campaign – inviting not only Thais, but fans from neighboring ASEAN markets to share unforgettable meals moments and an ice-cold Coca-Cola with their loved ones.
Mrs. Richa Singh, Marketing Director, Coca-Cola Thailand, Myanmar, and Laos, explained more about the campaign: “Coca-Cola has long recognized the inherent power of meals as a connecting force for positive, shared experiences. Moreover, being aware of the increasing adoption of technology by Thai consumers resulting in a surge of online food service applications, the ‘ ‘COKE’ Kitchen’ campaign has been launched exclusively only at ‘ ‘COKE’ Kitchen’ x IBERRY Group, via food service application partners: Grab, Lineman, Foodpanda, and ShopeeFood to offer PP-Krit Amnuaydechkorn, a celebrity, as well as ‘Coke’ ‘s family member, along with celebrities’ and foodie influencers’ special recipes, paired with ‘Coke’ Zero Sugar. We hope the ‘ ‘COKE’ Kitchen’ campaign will inspire people to come together around a meal and make the experience truly magical: the moment, the meal, and Coca-Cola.”
Consumers can celebrate the meals’ moment with a variety of choices, starring PP-Krit and Oabnithi’s exclusive ‘Gossiping Spaghetti’ menu item, paired with ‘Coke’ Zero Sugar, only at Grab, Lineman, Foodpanda, and ShopeeFood. Get thrilled by the many surprising promotions throughout the campaign. Not only can consumers enjoy the meals’ moment via online food service application, but they are also encouraged to create meals’ moments, as they cook following their favorite recipes at home using ingredients available at Pandamart on Foodpanda. Apart from a parade of recipes that comes with many surprising promotions, the ‘ ‘COKE’ Kitchen’ campaign also comes with many more exciting activities that are soon to come both offline and online.
For more information on the ‘ ‘COKE’ Kitchen’ campaign and ‘Coke’ Zero Sugar, please visit https://www.coca-cola.com/th/th/coke-kitchen and https://www.facebook.com/cocacolaTH.
