The Italian Baker Sdn Bhd, operating under the name Massimo, has introduced Maxima, a roti designed for the rakyat and packed with utmost goodness, quality, and value. Each pack comprises 20 slices of bread, perfect for the entire family’s enjoyment. Maxima targets value-seekers seeking affordable bread through kedai runci and mini market channels. The introductory price is RM 3.50 per loaf.
