As the nation continues to recover from the pandemic, Malaysia’s leading antibacterial brand gets on board to offer hygiene solutions to communities across the country.
Putrajaya, 8 September 2023 – Dettol, the world’s most trusted germ protection brand, proudly teams up with the Ministry of Health Malaysia to launch and celebrate Bulan Malaysia Sihat Sejahtera (BMSS) in an effort to drive better health and hygiene awareness.
As hygiene habits adopted during the COVID-19 pandemic begin to exponentially diminish, infectious diseases have been allowed to thrive and become increasingly transmissible. In response to this, Dettol is joining forces with the Ministry of Health to equip Malaysians with information and knowledge on how to keep themselves protected. Dedicated to providing individuals and families with superior protective solutions, Dettol’s presence at the carnival aimed to remind the public of the cruciality of effective hygiene habits in preventing the spread of harmful pathogens to continuously reduce the burden of illness.
The BMSS initiative which will run for the entire month of September 2023, kicked off with a carnival featuring educational activities aimed at disseminating easily understood hygiene information to the public. The event also marked the activation of the BMSS School Roadshow which intends on encouraging better hygiene habits among schoolchildren across Malaysia. Officiated with insightful speeches from YB Puan Lim Hui Ying, Deputy Minister of Education and YB Tuan Lukanisman Bin Awang Sauni, Deputy Minister of Health, the milestone occasion underscored each Ministry’s commitment to improving hygiene practices and developing health education across the nation.
To drive further awareness and reach out to more participants, Dettol set up an interactive booth to champion better hygiene habits and emphasise the critical importance of safeguarding communities via the usage of antibacterial products. Explanations on the efficacy of its germ protection products and steps on how to best use Dettol was also demonstrated during the session. This collaboration stood in support of the Ministry of Health’s Madani Afiat programme, a visionary initiative dedicated to elevating public health standards by fostering a holistic and education-centric approach to wellbeing.
With a rich history of promoting good hygiene practices, exemplified by Dettol’s on-going Purpose Programme, in which the key focus is to instil effective hygiene habits in schoolchildren, the brand’s participation in National Wellness Month reaffirmed its dedication to safeguarding the health and wellbeing of all Malaysians.
Building on the insights of the Deputy Minister of Health and Deputy Minister of Education, Tiffany Tang, Marketing Director of Health & Hygiene, Malaysia and Singapore, Reckitt commented on the necessity of hygiene awareness in an everchanging health landscape, outlining that the simple act of handwashing is the first line of defence against the spread of germs and concluded that comprehensive handwashing and sustained hygiene habits are the most effective methods of prevention and protection. The Germ Box Education Corner successfully informed children about the dangers of germs while teaching them the most effective 8-Step Handwashing Routine to maximise protection. Participants additionally had the opportunity to physically eliminate germs in a Germ Busters target-shooting game for a chance to win Dettol’s 2 in 1 hand sanitiser. The event’s activities were made even more enjoyable with special appearances from the Dettol Mascot.
Tiffany Tang further conveyed their enthusiasm for this collaborative venture: “At Dettol, our purpose is to protect and nurture in our relentless pursuit of a cleaner, healthier world. We were thrilled to partner with the Ministry of Health in promoting hygiene awareness during National Wellness Month. Through this partnership, we aspire to encourage the uptake of more comprehensive hygiene habits by promoting hygiene education on a national level. Driving behavioural change requires collaboration from all levels of society, underpinning our venture during Bulan Malaysia Sihat Sejahtera as the first step towards change for the better.”
This collaborative initiative stood as a testament to the shared commitment of Dettol and the Ministry of Health to forge a healthier Malaysia, envisioning a nation in which hygiene comprises not just a precaution but a way of life. The BMSS Karnival proved to be a dynamic and informative experience for all participants and demonstrated Dettol’s active engagement with communities for the betterment of public health. Dettol firmly believes that through vital community outreach and expert collaboration, it will be able to nurture a culture of hygiene, health and wellness and create a cleaner, healthier Malaysia.
