Coca-Cola Beverages Vietnam has introduced its latest Nutriboost Yogurt Drink Greek Style, which offers an irresistibly smooth texture, delectable fruit flavours, and essential nutrients. This ambient Greek-style yogurt drink is available in the following flavours: orange and blueberries. It is suitable for children aged 4 and above.
Coca-Cola is now playing in the Greek-style yogurt segment with the recent launch and is competing head-on with the likes of Yili Ambrosial Greek Style Yoghurt, which has a premium positioning.
The Vietnamese dairy drinks segment is witnessing a growth in launch activities, including the launch of ProYo! fruit-flavored yogurt drinks by the partnership between South Korea’s Orion and Thailand’s Dutch Mill.
