The Manado-based alcoholic drink producer PT Jobubu Jarum Minahasa has launched Daebak Spark Muscat Grape. The new low-calorie hard seltzer with a 5% ABV is targeting at adults 21 years and above, particularly Millenials and Gen Zs who do not like bitter-tasting beers.
The company worked with Korean experts to create Daebak Spark Muscat Grape, which is now available in Bali and Java.
Hard seltzer has emerged as a segment within the alcoholic drink industry in Southeast Asia but the concept has yet to take off due to the taste factor.
What is interesting is Jobubu Jarum Minahasa is applying Korean-inspired flavour into hard seltzer, which is still a nascent category even in South Korea.
