Indofood CBP recently made its Sarimi instant noodles more affordable, with a single portion (70g) priced at just IDR 2,500 (USD 0.16). The Sarimi instant noodles are available in the following flavours: Ayam Kecap, Ayam Kremess, and Iga Sapi, with Iga Sapi being the latest variant. Indofood uses the affordable Sarimi to retain consumers in the mass market segment and positioning it as an affordable snack. The normal Sarimi Isi 2 usually weighs at least 120g.
