eslite spectrum Kuala Lumpur, Melinda Looi Concept Store, and Cancer Research Malaysia unite to support Breast Cancer Awareness Month

• eslite Members Point Donation to Charity;
• Exclusive T-shirt collection by Dissyco;
• Various initiatives to raise public’s awareness about Breast Cancer: 7^th-8^th Oct inspiring talks and workshops; 15^th Oct free breast check-up for public; 20^th – 22^nd Oct Wear it Pink Day.

Turning the page of October, eslite spectrum Kuala Lumpur proudly announces its inaugural Empowering Pink campaign: Turning Page for a Rosy Tomorrow. Taking place from 6^th Oct 2023 (Fri) – 31^st Oct 2023 (Tues), this 26-day event marks a dedicated effort to raise awareness during Breast Cancer Awareness Month. eslite spectrum Kuala Lumpur is collaborating with Melinda Looi Concept Store (MLCS), Cancer Research Malaysia (CRMY), and the Breast Cancer Welfare Association Malaysia (BCWA) to host a series of impactful activities at eslite spectrum Kuala Lumpur.

The Empowering Pink campaign aims to empower breast cancer awareness and contribute to the cause by raising funds for Cancer Research Malaysia (CRMY). To achieve this, eslite spectrum Kuala Lumpur is encouraging participation in Melinda Looi Concept Store’s MELpowering Pink events, including charity workshops and sharing sessions by survivors and caregivers on 7^th Oct 2023 (Sat) and 8^th Oct 2023 (Sun).  Interesting workshops will be hosted such as painting XIXILI lingerie with Nini Marini (Malaysian artist), creating food art with Chef Nathalie from Nathalie Gourmet Studio, making pink ribbon brooch with Melinda Looi, learning about collage art with local artist Anisa Abdullah and many more. A portion of the proceeds from these workshops will be donated to support CRMY’s vital research initiatives. On top of this, there will be an in-depth discussion segment, moderated by seasoned host Asha Gill, featuring Cancer Research Malaysia’s Founding Chief Executive Dr. Teo Soo-Hwang and Lead Clinician Professor Yip Cheng Har, as they delve into why breast cancer is becoming increasingly prevalent among Asian populations.

Another effort will be contributed by Breast Cancer Welfare Association Malaysia (BCWA) on the 15^th October (Sun) to support the National Metastatic Breast Cancer Awareness Day on 13^th October. BCWA will be setting up an inflatable tent for Clinical Breast Examination at eslite spectrum Kuala Lumpur from 12 pm – 5 pm to help the public in early detection and raise awareness of breast health. This initiative is free for public.

In a bid to delve deeper into the prevention and knowledge of breast cancer, eslite spectrum Kuala Lumpur has also worked with Cancer Research Malaysia (CRMY) to create a small exhibition to showcase the in-depth general information of research reports. CRMY is an independent, non-profit organization dedicated to advancing the fight against cancer. Their research focuses on niche cancers frequently found in the Asian population. CRMY is determined to break the stranglehold of cancer on people’s lives, striving for innovative prevention and cure methods.

Additionally, eslite spectrum Kuala Lumpur has thoughtfully curated a series of ‘Empowering Pink’ promotions, including a gashapon game called “Blooming Chance” where customers have the chance to win eslite’s Empowering Pink Health Check Journal —a valuable tool promoting well-being and the prevention of breast cancer. In collaboration with local fashion brand, Dissyco, a special pink October T-shirt has been designed and will be gifted to customers who spend RM500 or more in-store. Moreover, customers can make a meaningful contribution to charity by purchasing the special pink merchandise from Uncle Jeff Drinks, Little Eden Succulents, Twenty’s Handy, and Claire Organics. A portion of the proceeds will be donated to Cancer Research Malaysia. But that’s not all—customers can also receive RM10 shopping vouchers by sharing their pink purchases on social media. Finally, eslite members can show support for great cause by donating their member points via the eslite MY app. All donations will proceed to support Cancer Research Malaysia, with donors receiving a thank-you letter as a token of appreciation.

eslite spectrum Kuala Lumpur is encouraging the public to support the official Breast Cancer Awareness Day on 20^th Oct 2023, by joining the weekend of ‘Wear it Pink Day’ from 20^th Oct 2023 (Fri) – 22^nd Oct 2023 (Sun) to receive special gifts with a minimum spend of RM100 and enjoy double eslite member points on 20^th Oct 2023 (Fri).

Dissyco, one of the esteemed partners in eslite spectrum KL will be introducing an exclusive Special Edition PINK T-shirt as part of the storewide Gift-With-Purchase (GWP) promotion – Spend RM500 & above to receive this Dissyco Special Edition Pink T-shirt. Limited pieces available, first-come-first-serve.

Customers get to win eslite’s Empowering Pink Health Check Journal where customers get to do self-reflection, track habits, and set goals for a healthy lifestyle.