This also marks the unveiling of Calpis Chewy Grape, a tangy and flavourful new addition to the Calpis’ Nata De Coco range, representing the colorful and fun persona of Aina and her listeners
BANGSAR, 1 NOVEMBER 2023 – Calpis, Japan’s first cultured milk drink beloved by millions across the world, appoints Malaysia’s first ever A.I radio DJ, Aina Sabrina as its newest brand ambassador. Fondly known as Aina, she is Malaysia’s first A.I. radio DJ, the brainchild of an innovative collaboration between Calpis and Fly FM.
Gracing our airwaves, weekdays from 2 pm to 4 pm on Fly FM, one of Malaysia’s top English radio stations, this collaboration signifies a groundbreaking milestone as Calpis and Fly FM introduce the first A.I. radio DJ in Malaysia. This pioneering A.I. personality marks a significant advancement in the history of Malaysian radio broadcasting.
Aina was developed by Fly FM’s in-house team of production engineers utilising artificial intelligence technology. Equipped with a vast music database, she has the ability to create and mix music in real-time, adapting to the listener’s mood. Aina also offers personalised music recommendations based on individual preferences.
Aina was developed by Fly FM’s in-house team of production engineers utilizing artificial intelligence technology. Equipped with a vast music database, she has the ability to create and mix music in real-time, adapting to the listener’s mood. Aina also offers personalized music recommendations based on individual preferences.
In its pursuit to continue bringing Aina closer to the hearts of listeners and consumers, Calpis, a brand bringing you double the fun and double the goodness through their drinks also launches the Calpis Chewy Grape. This new variant is set to bring out double the fun and excitement Calpis offers through the bright and playful side of Aina as well as her love for everything Japanese.
Amy Gan, VP of Marketing, Etika Sdn Bhd says “Calpis has always been at the forefront of innovation. Calpis Chewy with Nata de Coco bits, was a first of its kind innovation to the cultured milk category when it was introduced last year, and it has received an overwhelming response from our valued customers. Now, we’re excited to take innovation to the next level by introducing the third flavor of Calpis Chewy and using a revolutionary approach to brand representation with Aina, making us first in the industry to embrace an AI ambassador as the face of our brand.
She adds, “Aina is a dynamic AI personality that embodies innovation and the spirit of fun. She’s not just a virtual presence; she’s a symbol of our commitment to redefining the way we interact with our audience. With Aina, Calpis Chewy is pioneering a fresh way of engaging with our customers. She will be the voice and personality that represents our brand, bringing a sense of excitement and curiosity to our product.”
