Coca-Cola Beverages Philippines has launched Fuze Tea to recapture the share of throat in the RTD tea segment in the Philippines. The new Fuze Tea Lemon Iced Tea is sold at a small bottle in an affordable price of only PHP 13 (USD 0.23). Coca-Cola Beverages Philippines describes the RTD tea drink as brewed from real tea leaves.
The beverage giant is using the low price strategy to capture a share of the category, which is currently dominated by URC’s C2 Cool and Clean with its all-natural, de-stress and refreshing attributes.
