Shoppers can bask in the festive fun with larger-than-life POP MART installations featuring Disney-themed toys, promotions at POP MART shops, projection light shows and more
Singapore, 14 November 2023 – Embark on an enchanted journey this holiday season as CapitaLand proudly unveils larger-than-life installations across 16 CapitaLand malls islandwide set in the whimsical world of POP MART. Three enthralling series of POP MART blind boxes – Disney Classic Fairy Tales Series, Disney 100th Anniversary Mickey Ever-Curious Adventure Series, and Disney Princess Fairy Tale Friendship Series – inspired by beloved Disney characters will come to life from 15 November with picture-worthy installations to ring in the festive cheer. Shoppers can also look forward to a mesmerising 360° multi-sensory journey with the Enchanted Express train installation and stand a chance to win exclusive shopping rewards to bask in the sheer joy of year-end festivities. Shoppers of all ages are invited to rediscover their favourite timeless Disney moments through festive-themed decorations, activities and more.
Chris Chong, CEO of Retail & Workspace (Singapore & Malaysia), CapitaLand Investment, said: “Pushing boundaries and redefining the shopping experience at CapitaLand malls are core tenets of our asset operating capabilities as we strive to create unique retail-tainment concepts that will leave lasting memories with our shoppers. To welcome this year’s festive season, we are pleased to partner with POP MART once again to present the largest holiday extravaganza in Asia at more than 30 properties across our retail and workspace network, where fans of POP MART and Disney can delight in an enchanted journey of immersive experiences, beloved Disney-themed toys and enticing rewards.”
“After a very successful collaboration with CapitaLand in 2021 featuring our top IP Molly, we are thrilled to join-hands again this year to light up passion and bring festive joy to our fans and shoppers. This time, local and festive shoppers will get to see how POP MART injects a new spin and unique designs to classic Disney-themed characters from not one, but three of our best-selling series. In addition, fans can expect new launches, and look forward to adding more POP MART Disney-themed figures to their collection this festive season,” said Justin Moon, President, POP MART International.
Unboxing an Enchanting World with CapitaLand Malls
Step into a world of delight as installations inspired by POP MART toys adorn 16 CapitaLand malls from 15 November until 31 December 2023. The 3D displays are themed after versions of popular Disney characters by POP MART. Spot the different takes on Mickey Mouse from the POP MART Disney 100th Anniversary Mickey Ever-Curious Series such as Robot Mickey with a futuristic appeal at Aperia Mall, and the regal aura of Prince Mickey reigning at Bedok Mall. Get up-close with a tree-inspired Woodcut Mickey at Tampines Mall as well as a cheerful Popcorn Mickey at Sengkang Grand Mall, Balloon Mickey at SingPost Centre, and Muppet Mickey at Junction 8.
Shoppers and their little ones can also expect to be greeted by Tinker Bell at Bugis Junction, and Bambi and Dumbo at Bugis+ and Plaza Singapura respectively. Keep an eye out for the mischievous Stitch and Pinocchio at Funan, the playful Donald Duck at CQ @ Clarke Quay, and not forgetting the beloved Mickey Mouse at Raffles City Singapore. Inspired by the POP MART Disney Classic Fairy Tales Series, these displays will enchant shoppers, remind them of their favourite Disney stories, and spark new festive moments with their loved ones.
Fan-favourite princesses from the POP MART Disney Princess Fairy Tales Friendship Series will also make an appearance with the brave Mulan and adventurous Jasmine at IMM, graceful Cinderella at Lot One, kind Snow White at Bukit Panjang Plaza, and the charming Belle and Beast at Westgate. Shoppers at our various malls can also strike their best pose with any of the installations and stand a chance to win a $50 eCapitaVoucher by sharing the photo on Instagram and tagging @CapitaLandMallsSG. That’s not all! Head to any POP MART stores at Bugis Junction, Funan, Lot One, Plaza Singapura and Westgate to check out the wide selection of merchandise, collectibles and art toys. A special festive POP-Up store will also be held at Tampines Mall from 22 November 2023 to 13 February 2024. Hop aboard the Enchanted Express at Raffles City Singapore and Plaza Singapura and enjoy rewards with the Golden Ticket
All aboard! Shoppers at Raffles City Singapore and Plaza Singapura can experience a mesmerising 360° multi-sensory animation within the Enchanted Express train, set against the scenic projection-mapping backdrop of beautiful landscapes that transports one to a magical rail experience, like no other. The Enchanted Express makes its first stop at Raffles City Singapore from 15 to 26 November 2023 and will travel to its next destination at Plaza Singapore from 1 to 17 December 2023, bringing fans on an enchanting journey with cherished POP MART figurines.
The festivities continue with a grand opportunity for the first 10,000 shoppers who visit the Enchanted Express at Raffles City Singapore and Plaza Singapura to receive a Golden Ticket. Recipients of the Golden Ticket will enjoy exclusive perks and stand a chance to be the lucky winner to take home 1 million STAR$® (valued at $1,000 eCapitaVoucher). To sweeten the rewards, new CapitaStar members will also receive $5 eCapitaVoucher.
Collect stamps and win big with a new CapitaStar in-app game
To celebrate the season of giving, CapitaLand is giving an additional 10 lucky winners the grand prize of 1 million STAR$® as they embark on an enchanted journey with CapitaStar! Shoppers can download the CapitaStar app to complete engaging tasks around CapitaLand malls and collect all five character stamps themed after the POP MART Disney-themed figurines to stand a chance at winning the grand prize.
There will also be additional rewards for shoppers to redeem eCapitaVoucher with a minimum spending of between $60 and $180 within participating CapitaLand malls. For shoppers who want to spread the joy with their family and friends, CapitaLand has also prepared a festive themed sticker pack via WhatsApp that includes stickers and greetings, perfect for the holiday season!
CapitaLand Festivities to continue well into the New Year
The joy of the festive celebrations continues well into the Lunar New Year season. Look forward to more decor inspired by the POP MART Disney-themed series as the pop-up spaces and installations don a fresh look, and bring a trove of new stories and delightful surprises. More details will be shared in the new year.
For more information on the rewards and activations on CapitaLand’s festive campaign, please visit http://www.capitaland.com/embark-on-an-enchanted-journey.
