Oatside has ventured into the ice cream category in Singapore with its own line of Oatside oat milk ice cream, catering to vegan consumers with three enticing flavours: Chocolate, Peanut Butter Cookie Dough, and Coffee with Mini Chocolate Chips.
Priced at SGD 14.50 per 473ml tub (introductory price: SGD 12.50), this premium ice cream falls on the higher end of the spectrum.
The extension of the Oatside brand into ice cream is a natural progression for oat milk players. Oatly has demonstrated how the company has partnered with different brands, especially in China, to popularise oat milk in various food and drink applications beyond coffee. However, despite its innovative approach, Oatly’s Asian operations continue to operate in the red. With investors in plant-based businesses growing wary of sustained losses, a renewed focus on profitability is crucial for plant-based companies’ long-term success.
