Dutch Lady Strawberry Milk in Malaysia has a new recipe. The newly improved Dutch Lady Strawberry Milk has no added colourants, which is in line with consumer demand for more natural ingredients.
Brands are embracing the natural colour trend, with Ayam Brand ditching the use of artificial colouring, which was used to make its peas look nice. As more brands shift towards natural colours, this will create more opportunities for natural colours and communications about naturalness.
