B’lue now comes in a new flavour – lemon. The vitamin-fortified flavored water has vitamins B3, B6, and B12, as well as vitamin C (200% of RDI). B’lue, a product under the joint venture between Sappe and Danone, is focusing on delivering more taste of fun through having more varieties of flavours.
B’lue is not performing in Thailand and this is reflected in the total revenue of Danone Sappe Beverages Company for 2022, which fell 30.08% to THB 109 million from THB 157 million in 2021 (down 32.2% year-on-year from THB 231 million in 2020).
