MAGGI® Empowers Women Through the Power of Food and Content Creation on social media in Season 3 of Resipi Berani MAGGI®

• Following the award-winning success of Resipi Berani MAGGI® under Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM), the series returns for a third season with four episodes airing weekly on TV3 and YouTube from 14^th January 2024

• 21 contestants from across Malaysia face culinary and food content creation challenges set by Chef Zam, Sheila Rusly, Chef Richard, Chef Sherson and Datin Paduka Eina Azman, showcasing their transformations and success stories

• Contestants receive digital upskilling mentorship from Google, Meta, and TikTok to kickstart and sustain their careers as food content creators beyond the series

Kuala Lumpur, 3 January 2024 — MAGGI® Malaysia, the No. 1 food brand in Malaysia, returns with a third season of its award-winning Resipi Berani MAGGI® series, focusing on empowering women through food & content creation. This series is part of the Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM), which has positively impacted over 3500 women communities in Malaysia since 2020. Airing from January 14^th to February 4^th, the show features 21 aspiring food content creators facing challenges in culinary and content creation to encourage them to overcome their fears and take the first step to try something new through food and content creation, embracing the spirit of ‘Tak Kenal, Tak Cinta’.

“For season 3 of this program, MAGGI® focuses on empowering women in the digital age, boosting their confidence and helping them enhance their businesses through food & content creation. We would like to use this channel to inspire and create opportunities for Malaysian women looking to generate sustainable income and advance their food businesses through digital skills. We’re taking Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) to the next level by partnering with digital giants like Google, Meta, and TikTok,” says Ivy Tan, Business Executive Officer at Nestlé Malaysia. “Through this platform, we aim to empower Wanita Cukup Berani not only to take the first step for themselves but also to inspire and uplift their families and communities”.

Each week, contestants are put to the test in overcoming their fears through a series of exhilarating challenges with the help of renowned industry mentors such as:

1. Renowned chef & TV personality Dato’ Zamzani Abdul Wahab popularly known as Chef Zam
2. Director, producer, actress and one of the top food influencers in Malaysia, Sheila Rusly
3. Up and coming TV personality Chef Richard who made wave through his Mi Kungfu recipe video on Tik Tok
4. Worldwide Taste TV host, chef and entrepreneur, Chef Sherson Lian
5. Food enthusiast and Brand Ambassador of MAGGI® CukupRasa, Datin Paduka Eina Azman

The series will feature 21 WANITA CUKUP Berani ladies who were shortlisted from thousands of applicants from the Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) workshop that was organised earlier this year. The winners of Resipi Berani MAGGI® will receive seed capital to kickstart their food content creator journey with the grand winner receiving RM5,000, the second and third place winners receiving RM2,000 and RM1,000 respectively. Additionally, all 21 contestants will be awarded a 12-month Content Creator Trainee Contract with Nestlé Malaysia, underlining MAGGI®’s commitment to nurturing their careers.

“We are extremely pleased to kick off the Resipi Berani MAGGI® content creator program with industry leaders such as Google, Meta, and TikTok that conducted an insightful content creation workshop to take their talent to the next level,” adds Ivy. “MAGGI® Malaysia is proud to be a part of this transformative journey, supporting the aspirations of women across the country. Season 3 of Resipi Berani MAGGI® represents not just a cooking competition but a movement that encourages women to pursue their passions, embrace their fears, and embark on a path to success in the digital world.”

Catch Season 3 of Resipi Berani MAGGI® live on TV3 every Sunday starting from 14th January at 7.30pm and repeat every Friday at 5.30pm or on MAGGI® Malaysia YouTube channel at https://www.youtube.com/maggimalaysia. The 21 Wanita CUKUP Berani inclusive of 6 talented women from Selangor, 3 from Sabah, 2 from Kuala Lumpur, 2 from Johor, 2 from Terengganu, 2 from Perak, 1 from Pahang, 1 from Sarawak, 1 from Negeri Sembilan, and 1 from Perlis.

For recipes and more information on the show, visit https://www.maggi.my/ms/

For more information about the Program Mentor Wanita Cukup Berani MAGGI^® 2023, please log on to https://www.maggi.my/en/maggi-happenings/maggi-cukup-rasa/