The Laundry Expert TOP introduced Magical Infusion detergent to boost your mood and elevate your confidence
Selangor，8 January 2024 – In life, everyone concurrently embraces diverse roles; individuals may find themselves navigating between the roles of students and children, and working adults and parents simultaneously. Juggling these diverse responsibilities inherently brings about stress, and the challenge is further heightened by unavoidable tasks like doing laundry. To de-stress, many people turn to solutions like music or massages, but did you know that our sense of smell can also help us feel more relaxed? With the right combination of scents, it is possible to alleviate the feeling of stress, thereby improving our mood.
TOP, the No 1 detergent brand in Malaysia* continues to invest in research and development to seek out solutions to laundry issues to delight consumers and serve them better, through innovations and breakthroughs. Now, you can boost your mood with TOP laundry detergent! TOP Magical Infusion is a revolutionary powder detergent that transforms your laundry routine into a magical journey, transporting you to a world of wonder and delight.
TOP has invested significantly in thorough consumer research, and thanks to Lion Corporation Japan for their advanced technical support, the results have proven that TOP Magical Infusion meets consumer expectations, leaving them feeling happy, refreshed, and satisfied after the product use (Consumer Research, 2023). Featuring two unique types of technology from Lion Corporation Japan, TOP Magical Infusion’s uplifting scent effectively enhances your mood and refreshes your senses:
- Mood Science Tech: The delicate yet rich premium floral fragrance evokes feelings of happiness and confidence;
- Bloom Sense Tech: When the fabric is rubbed, a burst of fragrance will be released, creating a long-lasting effect that helps you smell fresh and confident all day long.
Carmen Foo, Senior General Manager of Southern Lion Sdn Bhd, explained further: “TOP continues to drive innovation with the purpose of giving consumers a better lifestyle in line with its brand promise of Innovation for Better Living. The brand invests in consumer insights to uncover real-life issues, and increase the performance of its products. TOP Magical Infusion sets the bar as a breakthrough detergent that can improve wellbeing in a simple, affordable, and accessible way. From wash to wear, we pay attention to detail so that the entire process becomes enjoyable with Mood Science Tech. When doing the laundry, TOP Magical Infusion’s specially blended fragrance can refresh your senses. When worn, every movement releases burst of premium fragrance scent that can uplift your mood and boost your confidence all day long. Thanks to Lion Corporation Japan’s advanced technology, these de-stressing and mood-boosting benefits do not come with a hefty price tag, so that we can continue to create powerful and effective laundry detergents that elevate our consumers’ lifestyle experience.”
As the No.1 detergent brand in Malaysia*, TOP has been uplifting the way we do laundry. Focusing on continuous research and innovative breakthroughs, this consumer-centric brand by Lion Corporation Japan actively champions the concept of hygienically clean living through its wide range of laundry detergents.
One of TOP’s most well-known unique selling points is its Advanced Micro-Clean Tech, which effectively removes 99.9% of harmful viruses (including SARS-CoV-2 – which causes COVID-19, Coxsackie virus and Influenza A) and bacteria**.
This multi-tech Japanese formulation works immediately upon contact with fabrics, locking and removing these viruses and bacteria from clothes with one powerful wash:
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- Anti-Microbial Tech removes 99.9% of viruses and bacteria** through synergy effect of multiple active agents that surrounding these harmful cells and pulls them from fabrics for optimum protection;
- Anti-Sebum Tech penetrates deeply into fibre cores to pull out sweat, body oil and dirt;
- Anti-Malodour Tech eliminates odour-causing bacteria to ensure that no malodours are generated, even with indoor drying;
- Anti-Mite Dust Tech removes allergy-causing mite dust from fabrics without the need for hot water.
TOP can maintain its status as the No.1 detergent brand in Malaysia* attributed to the steadfast support from its loyal consumer base. TOP Magical Infusion is able to transcend the conventional notion of ensuring hygienically clean clothes. It goes the extra mile by incorporating mood-boosting benefits into its formula, providing consumers with a holistic and delightful laundry experience. As a result, TOP stands poised to establish itself as not just a detergent but a lifestyle choice for those who seek both efficacy and an elevated sense of well-being in their everyday chores.
TOP Magical Infusion powder detergent is available in three (3) sizes: 750g, 2.1kg, and 3.6kg. Get yours today at major hypermarkets, supermarkets, and mini markets nationwide.
For more information on TOP’s latest products and promotions, check out Southern Lion’s socials:
Official website (http://topdetergent.com.my/)
Facebook (https://www.facebook.com/TOPdetergentMY)
Instagram (https://www.instagram.com/topdetergentmy/).
*Source: June 2023 Nielsen Data
** Tested in Japan lab.
