Nestlé Indonesia has introduced another indulgent RTD coffee, and this time, it is a collaboration with CV Jaya Abadi (Marie Regal Biscuit), the number one Marie biscuit brand in Indonesia.
The new limited-edition NESCAFÉ Biscuit Coffee dengan Marie Regal features the taste of Marie biscuit, a popular ‘add-on’ in food service drinks and foods. This is not the first packaged FMCG brand collaboration with Marie Regal, as local dairy company Cimory launched a UHT milk featuring Marie Regal in 2021.
The new NESCAFÉ Biscuit Coffee dengan Marie Regal indicates consumer demand for coffee with food service quality and for more indulgent flavours.
