Nabati has continued leveraging the Korean sweet potato (goguma) hype to capture the attention of its young consumers who are also interested in the K-trend. The Indonesian food company has just releasedĀ SiiP Bite GogumaĀ as the latest Nabati product with the goguma flavour.Ā
Nabati’s goguma hype is similar to Mamee’s ghost pepper, but Nabati’s goguma has more leg to run as the sweet flavour has stronger appeal compared to the intense heat from ghost pepper.Ā
