Uni-President (Thailand) Ltd. has launched Rose Drink, a new RTD tea with rose juice (from rose powder) and 18% mixed fruit flavoured juice (white grape, strawberry, red grape, apple raspberry, cherry, blackcurrant).
Sold under the Unif T brand, the new Rose Drink targets females looking for a beverage for a little moment of respite and self pampering. The packaging and communication associate the drink with the popular afternoon tea relaxation moment.
In Taiwan, Uni-President has an existing rose-flavored fruit tea called Rose Beauty (美研社), made from real roses that have been boiled. This fruit tea targets females looking for a moment to heal and relax after a busy day at work or living a hectic life. Rose Beauty taps into the rejuvenation and healing properties of floral fruit tea. As the girl’s best friend, the brand’s tagline is stay beautiful always with each sip.
This drink can be ritualised as a go-to drink whenever one needs a mood uplift, which will spur repeat purchases.
The beverage with a sour and sweet taste profile is also free from caffeine to ensure consumers can rest well without the jitters from caffeine.
