Gearing up to penetrate the laundry station market with strengths in its number one washing machine market and intelligent service.
Wednesday 14 February – LG Electronics (Thailand) Co., Ltd. has recently expanded its business in commercial washing machines with the launch of its first-ever laundromat franchise under the LG brand, ‘LG Laundry Crew’, highlighting its three key strengths: trusted branding by consumers, commercial washing machines and dryers specifically suitable for laundromats, and accessible after-sales services for store owners. With its established key strengths, LG’s inaugural laundromat franchise will enhance investor confidence. The world’s first prototype store for LG Laundry Crew is now ready to welcome all customers at LG Laundry Crew’s Ramkhamhaeng Soi 8 branch in Thailand.
Mr. Amnaj Singhachan, Head of Marketing at LG Electronics (Thailand) Co., Ltd., remarked: “With the laundromat business flourishing in Thailand and the opportunity for growth evident, coupled with LG’s 35-year leadership in washing machine market share, we were motivated to introduce the LG Laundry Crew, our new laundromat franchise prototype, for the first time in Thailand. Previously, our commercial washing machines were sold only to other operators. However, LG has now elevated its approach by launching our own franchise. This strategy not only meets market demands but also offers an alternative for those interested in starting a laundry shop in Thailand. Our commercial washing and drying machines are tailored to the specific needs of laundromats, avoiding the need for store owners to invest in overly large machines and thus saving on operational costs. LG is the sole brand in Thailand offering commercial washing and drying machine products. Moreover, our long-term consumer trust and efficient after-sales services reinforce our belief that our laundromat franchise will meet the expectations of entrepreneurs.”
Ms. Vorachand Thiengtham, Thailand and the world’s first owner of an LG Laundry Crew shop, shared her experience collaborating with LG Thailand: “We are excited and delighted to be the proud owners of the first LG Laundry Crew shop in Thailand and in the world. In preparation for the store’s opening, LG provided services to ensure a smooth process, such as store design and area survey services, free of charge. After agreeing to purchase the LG Laundry Crew franchise, LG also offers additional after-sales services, including a monthly maintenance service for two years at no additional charge, and a complimentary drum cleaning service twice a year, which helps ensure customers’ clothes are clean and free from undesired odors. With these benefits and strengths of the LG brand, from strong branding to products and after-sales services, we believe LG Laundry Crew will be a good choice for those aspiring to start a laundromat business in Thailand. This franchise is perfect for catering to the needs of diverse customers, including those residing in dormitories, condominiums, houses, and the hospitality industry.”
For those interested in investing in the LG Laundry Crew franchise, please contact the LG Information Center for more information at 0-2057-5757
