Thai seaweed snack maker Taokaenoi has released a new tomato-flavoured seaweed snack in Thailand. Taokaenoi has also launched two popcorn flavoured seaweed snacks in collaboration with Major Cineplex’s Popcorn Major.
In late 2023, the seaweed snack brand unveiled Tempura Seaweed Crispy Chicken with Mala Sauce Flavour and Tempura Seaweed Spicy Shrimp Flavour.
The company also introduced the Taokaenoi Thai Series Street Food for export and local markets to capture consumer interest in Thai flavours including Pad Thai, Thai Papaya Salad with Salted Egg and Stir Fried Chicken with Basil.
In another development, Taokaenoi utilises the power of AI to create new dishes featuring seaweed. The purpose of turning to AI is to communicate the versatility and compatibility of seaweed in everyday dishes, thus creating more avenues of consumption. Taokaenoi has taken the step in the right direction by encouraging consumers to use seaweed as a topping.